Marketing strategy

Chess pieces showing marketing strategy

“If you fail to plan, you are planning to fail!” – Benjamin Franklin

A good marketing strategy is the engine to drive your business forward in a structured way. You might have set your small business a five or ten-year goal and you might want to know exactly how your marketing activity is going to help you achieve that goal. You may be in a position to take your business to the next level. That can involve serious planning and budgeting to make sure that your efforts will reap the exact rewards you need and expect. Or, more dauntingly, you may wish to present your business to investors. Investors always require a concrete business plan which includes solid strategic marketing. Here is where you bring your marketing mix together. This should include your channels, your branding and tone of voice, your target audience and, most importantly, your return on investment.

A marketing strategy that works

SSBM has worked with many companies to devise a marketing strategy that works. A plan gives you confidence in what you are doing. If you ever become unclear of your goals or how you plan to achieve them, always come back to your strategy. Although elements of it are bound to change as the market changes or you find new opportunities, this document will continue to be the backbone of your revenue-generation as you move forward.